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Marta Veludo


Graphic Design

April 2017




Marta Veludo, a pattern maker currently based in Amsterdam, is a Graphic Designer / Art Director, and Illustrator. Lots of her work include impressive collaborations with companies such as Adidas, Reebok, Lego, Vice, Restored, The Bookstore Foundation, Amsterdam Spanish Film Festival, Heineken to name a few.

The pins she’s made and her self-branding work are unmistakably hers - all her work centers around block shapes with straight lines and either a fill / no fill. Whether she is designing digitally or making three dimensional set for shoots and commercial spaces, the work focuses on being vibrant and eye-catching. I got in touch with her about internet portfolios, colour choices and self-branding.

Ps - Marta takes Interns in her studio! If you’re looking for someone cool and inspiring to work with, drop her an e-mail! Deets on her site.














Sophie
The bio on your website describes you as being inspired by things such things as folk-art and Tumblr - what is it about the social blogging network that interests you?

Marta
It's not the blogging it self but the fact you can dive into worlds and visual adventures far from standard imagery archives.

Sophie
Since you use the site as a platform to showcase your own work, do you have any concerns with the site itself in terms of crediting artists?

Marta
All the images I place in my moodboard vs work tumblr are credited, so I have no concerns :)
Sophie
As a designer with 7 platforms for showcasing your work, do you have any advice for smaller designers to help make sure they stay in charge of where and how their art can be contextualised on the internet, or is that just a risk with making your work public?

Marta
I think you just have to let it go. Once you have 7 platforms where you share your work, you have to know which risks you are taking. Just be sure that there aren't any people profiting from your art without your consent!











Sophie
I really love the project ‘White, black and Soft’ you did in collaboration with RESTORED. Since your work usually involves bright colours, what was it like working under these constraints of no colour and would you work in black and white again?

Marta
Yes! I definitely would like to work in B&W again! I had to focus only on shape and composition. It was fun and weird. Sometimes I just had the feeling it was missing something!













Sophie
What was your thinking process into your own self-branding - especially the meaning behind creating your own graph papers to sell?

Marta
Self branding is the most difficult task that a designer has. First I start to sketch, design and bang my head into walls. Then I realised, just as a normal client would, I also needed a brief. So I briefed myself and from then on it was clearer and easier. I wanted something fun, eye-catching and would work in retail (as I have my own shop).




“Self branding is the most difficult task that a designer has.”






Sophie
Do you have a preference over being a Graphic Designer / Illustrator / Art Director, and which if any, did you start out as?

Marta
Maybe I have a soft spot for Graphic Design, which I started out as. But all of them blend into each other, and thats the magic of it!











Sophie
One of my favourite projects of yours is the identity you created for The Bookstore. From a Graphic Design point of view, the design looks effortless and really clean. Did you take any of their previous identity into the new design, or did you start from scratch?

Marta
Thanks! I started from the scratch, having only the bookstore logo to keep as it was! They were open for a total branding, which is the best way to work on a project.

The project and people were very inspiring and so, yes it was a very smooth and fun project to do!

Sophie
Lastly, what projects can we look forward to seeing from you in the near future?

Marta
I am developing a new make up brand and working for a dutch fashion retailer! I will update my website soon :) and if anyone would like to know a bit of my process and stories, I will be at a talk on the 6th of October in Bristol, at Something Good Festival!

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Find Marta's website here!

Find out more about Something Festival here, and grab your tickets here!



SALE ITEMS: Laser Lippy, Who-Can? Toucan! pin, Introvert, Glammed Up, CUNT (both) & Hollywood

︎   ︎   ELLO

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